Thanks to the efforts of Valve in Steam there is no and there will be no intrusive advertising in games, as in mobile applications

Valve officially forbade developers to use intra -game advertising as a source of income in Steam. This means that mechanics will not appear on the platform like “look at the advertisement to continue” or bonuses for viewing commercials that are widespread in the mobile game industry.

on the SteamWorks page appeared for developers a new policy that directly prohibits Using advertising as a business model. Intra -game commercials that interfere with the gaming process are now unacceptable.

- it is said in the updated documentation. View advertising.

Despite the hard restrictions, product placement is allowed if it looks appropriate and does not violate immersion in the game. For example, real advertising banners in racing games or brands on cars are permissible. You can also carry out a cross-country and launch paid advertising campaigns outside Steam.

Although it is rare on the PC of intra-game advertising, it has already become the norm on mobile platforms. Valve acts preventively to exclude the appearance of such practices in Steam. This is not the first time that the company limits the developers - NFT and cryptocurrency games were previously prohibited, and projects with generative AI are now required to disclose its use.