The dismissed head of Warner Bros. Games did not play games and believed in billionth profit from Suicide Squad

The game unit Warner Bros. Games faced a deep crisis, and this is largely due to the ineffective management of David Haddad, who left the post in January 2024 after 12 years of work.

According to Jason Schreyer from Bloomberg, Huddad practically did not play video games, But at the same time he made key decisions. Because of this, the developers could not convey to it the importance of gameplay nuances, and the company's strategy was not based on the understanding of the market, but on the blind following trends.

A striking example-Suicide Squad: Kill the Justice League. Haddad sincerely believed that the game would become a hit and bring the company billions of dollars like Hogwarts Legacy. However, he did not take into account the expectations of the audience, which led to a catastrophic failure and debiting of $ 200 million.

WB Games has lost talented specialists, and the studios that once used the reputation.